Skip to Main content
Home > Community > In the news > Keystone First Extends Member Access Through New Partnership

Press Releases

Keystone First Extends Member Access Through New Partnership

Keystone First, a Blue Cross Medical Assistance (Medicaid) product and the largest Medicaid managed care product in southeastern Pennsylvania, announced a new collaboration with the University of Pennsylvania Health System’s Penn Center for Community Health Workers to help improve the health and overall well-being of Philadelphians who are at risk for poor health or hospitalization.

In March 2017, Penn’s community health workers began meeting with Keystone First members admitted to Penn Medicine hospitals and enrolling those in need of additional assistance in their Individualized Management for Patient Centered Targets (IMPaCT) program. Through this program, community health workers help members establish long-term sources of support and address underlying social, financial, and behavioral causes of health problems.

IMPaCT community health workers provide a wide range of services, from providing emotional support through difficult times to helping those most in need secure stable housing.

“We are delighted to be able to extend our reach and offer more access to programs addressing social challenges, such as housing instability and food insecurity,” said Keystone First Market President Joanne McFall. “Keystone First is committed to supporting members in efforts to overcome social factors that, left unaddressed, often lead to chronic health conditions.”

According to the National Institutes of Health, an estimated 13 percent to 27 percent of emergency department visits in the United States could be prevented by increasing access to primary care and addressing underlying social and economic issues, at a savings of $4.4 billion annually.

“Together, we are getting to the roots of some of the most pressing health issues,” said Dr. Shreya Kangovi, executive director of the Penn Center for Community Health Workers. “We are helping to equip those most in need with the tools to not only get well, but stay well.”  

About Keystone First
Keystone First is a Medical Assistance (Medicaid) managed care health product offered by Vista Health Plan, Inc., an affiliate of Independence Blue Cross, in five southeastern Pennsylvania counties. We are mission-driven and dedicated to helping members get care, stay well, and build healthy communities. For more information, visit

Independence Blue Cross and Vista Health Plan, Inc., are independent licensees of the Blue Cross and Blue Shield Association.