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Programs for moms

Through Keystone First, you have access to programs that can help keep you and your baby healthy.

Bright Start®

Bright Start® is Keystone First's maternity program. Bright Start® can help you with your pregnancy in ways that include:

  • Helping you find a doctor.
  • Setting up transportation to doctors’ visits.
  • Helping you sign up for health information classes.

To join, please call 1-800-521-6867.

Keys to Your Care®

Keys to Your Care® is a special texting program for Keystone First members who are pregnant, brought to you by Bright Start®, the Keystone First maternity program.

Keys to Your Care® will send you text messages every week during your pregnancy, and for the first few weeks after your baby is born.

Text MOM to 85886 to join the Keys to Your Care® program.

Join today and you can earn*:

  • Gift card for joining.
  • Up to 8 gift cards during your pregnancy.
  • Sleep sack.
  • Magnet.
  • Baby’s first book.
  • Pacifier.
  • Portable crib.
  • Postpartum gift card or diapers.

Don’t have access to texting? Call us at 1-800-910-2959 (TTY 711) to join Keys to Your Care®.

*You will receive your reward only if you are a Keystone First member at the time of your prenatal or postpartum visit.

Women, Infants, and Children (WIC) nutrition program

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a federal program that can help you get the right foods for you and your baby. The program teaches the importance of good nutrition and shows you how to eat healthy. You could qualify for food packages that meet your special nutritional needs as a new mom.

To learn more, call your local WIC office.